Safe Clicks
A digital literacy campaign by Jenga AfriHub, in partnership with TrustLab and funded by the European Union — protecting youth and at-risk populations in Teso North from digital threats while promoting safe and productive use of digital platforms.
500+
Youth Reached
50
Digital Champions
Multiple Wards
Coverage
April 2024
Launched
About Safe Clicks
Safe Clicks is a digital literacy campaign implemented by Jenga AfriHub, in partnership with TrustLab and funded by the European Union. The campaign primarily targets youth and other at-risk populations in Teso North, aiming to protect them from digital threats such as scams, misinformation, and online exploitation while also promoting safe and productive use of digital platforms.
Through real-life case studies, presentations, and peer learning, participants explore essential topics including digital ethics, data privacy, information verification, cyber hygiene, and safe digital banking.
To enhance awareness of secure financial practices, the campaign has partnered with financial institutions such as Kenya Commercial Bank (KCB), given the rise in mobile money fraud.
By leveraging local partnerships, WhatsApp-based discussions, and trained Digital Champions from within learning institutions, Safe Clicks aims to broaden its reach and ensure sustained community engagement beyond the classroom. Nearly 500 young people have already taken part including at the largest chief's baraza held in the region in over two years.
Target Group
Youth & at-risk populations, Teso North
Methodology
Digital Champions (peer educators)
Launched
April 2024
Funder
European Union via TrustLab
The Problem We're Solving
In an age of increasing digital access and economic uncertainty, young people are especially vulnerable to online fraud from fake job offers to phishing and financial scams. From unsolicited messages to suspicious links and social media fraud, digital exploitation has become an everyday threat. Launched in April 2024, the campaign has conducted community barazas, stakeholder forums, and interactive masterclasses in technical and vocational training institutions. Participants gain practical skills to identify, respond to, and prevent online threats, empowering them to make informed decisions in the digital space.
Phishing & Scam Links
Deceptive messages and websites designed to steal personal data or money.
Fake Job Offers
Fraudulent employment adverts that target job-seeking youth.
Financial Scams
Mobile money fraud, pyramid schemes, and unsolicited investment "opportunities".
What We Cover
Digital Ethics
Responsible behaviour, respect, and accountability online.
Data Privacy
Understanding how personal data is collected, used, and protected.
Information Verification
Spotting misinformation, deepfakes, and unreliable sources.
Cyber Hygiene
Strong passwords, software updates, and safe browsing habits.
Safe Digital Banking
Avoiding mobile money fraud and transacting securely.
Responsible Social Media
Privacy settings, digital footprints, and ethical sharing.
"We are encouraged by the positive reception from participating communities since the launch of the project. The campaign message has resonated strongly with youth and older adults alike, as well as local leaders, who have embraced it as a timely intervention to tackle the growing risks of unsafe online behaviour."Jenga AfriHub — Safe Clicks Campaign Team
Why This Work Matters
Safe Clicks is a timely and necessary intervention, highlighting the very real risks that exist online and the power of community awareness as the first line of defense. The campaign has revealed deeply personal stories of young people defrauded via mobile platforms and social media, a stark reminder of the urgency for ongoing digital literacy efforts, especially for youth navigating new opportunities in the digital and AI age.
Programme Gallery
Programme photos — replace with real images before launch.
Become a Digital Champion
A cornerstone of the campaign's strategy is the Digital Champions model. Selected from each participating institution, these champions undergo virtual training sessions to become peer educators, driving behavior change and promoting safe digital practices within their schools and communities. This peer-led approach ensures the campaign's lessons are not only shared, but embedded locally for lasting impact.
Apply to Be a Digital ChampionSafe Clicks Project Brief
Download our 2-page overview for partners and funders.
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